Strategize for Success

Branding affects every aspect of an organization - big or small. From internal communications to marketing messaging, your brand's strategy must be clearly defined and consistently aligned in order to reach your goals.

Paez Theory creates brand strategies for companies of all sizes, across all industries. 

Why Branding Matters

For thousands of years, humanity has gathered around fire to tell stories. We've used these stories to talk about who we are, what we believe in, what we stand for, and how we can and are changing the world. Stories are simply how we share information. They're how we learn, grow, evolve, and affect others. Stories are how we've built civilizations and how we continue to shape life as we know it.

Branding is finding and telling the right story to the right audience. 

Branding Services

STRATEGY

A brand strategy is the definition and development of the brand's Positioning and Personality. This strategy is then implemented with messaging specific to the brand's audience personas. 

CREATIVE

Branded copywriting, brand naming, ad development, and creative direction are driven by the brand strategy. Creative services are intended for the application of the brand strategy.